Promotion Planning Essentials Workshop
Create a Promotion Plan You Can Trust.
A practical 1-hour workshop that turns complex marketing into a simple, repeatable promotional planning system — designed specifically for small or medium sized business owners, marketing managers, or solopreneurs. Walk away with the complete Promotion Planning Essentials Toolkit (Guide, Planner, and Calculators) so you can plan your next campaign with clarity and confidence.
Live Workshop • Recording Included • Toolkit ($119 value) Included Free
Sound Familiar?
Marketing often feels overwhelming — not because you lack ideas, but because you lack a structure. If you’ve ever felt like your promotions are chaotic, inconsistent, or unclear, you’re not alone.
You might be experiencing:
Random Acts of Marketing
You’re doing a bit of everything, but nothing feels connected or strategic.
Decision Fatigue
You second-guess your channels, timing, and budget — and feel unclear on what actually drives results.
Promotion Overwhelm
You have plenty of ideas... but no structured plan, making every launch feel stressful, last-minute, or uncertain.
The good news? A clear promotional structure eliminates these problems — and that’s exactly what this workshop gives you.
What You'll Walk Away With
By the end of the workshop, you’ll have:
- A simple, repeatable structure for planning any promotion
- A clear framework for making confident marketing decisions
- Clarity on what to prioritize — and what to let go
- A promotion outline you can reuse every season
- A practical approach designed for real small-business workloads
And you’ll understand the flow of an effective promotion:
Awareness → Consideration → Conversion
Your Workshop Toolkit
(Included with your registration — $119 value)
These are the same tools Petra uses when building promotional plans with clients. You’ll leave with a complete system you can use all year.
- 48-Page Promotion Planning Essentials Guide A comprehensive, easy-to-follow reference that breaks down the “why” and “how” of planning successful promotions.
- Promotion Planner Worksheet Map out Awareness → Consideration → Conversion for your next campaign, with channels, KPIs, budget estimates, and benchmarks.
- Promotion Planning Calculator Estimate required reach, ad spend, labor hours, and ROI — before you begin.
- Conversion Rate Calculator Understand CPM, CPC, CTR, and conversion logic so your decisions are grounded in real numbers.
- Campaign Mapping Template A visual tool for organizing your touchpoints and timelines.
Everything is yours to download, keep, and reuse.
Inside the Workshop
During this practical, fast-paced 1-hour session, you’ll learn how to:
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01
Foundation: Understanding Promotions
Clarify where promotion fits in your marketing mix and how to set the right goals.
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02
Customer Journey Alignment
Map your offer to the Awareness → Consideration → Conversion structure and identify key touchpoints.
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03
Building the Plan Structure
Create a focused promotion plan based on your goals, budget, and capacity.
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04
Budgeting, KPIs, & Prioritization
Choose KPIs that matter, set realistic benchmarks, and understand how to budget effectively.
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05
Your Personalized Promotion Plan
Bring it all together into a cohesive outline you can implement right away.
Who This Workshop Is For
This IS for you if:
- You are a small or medium sized business owner, marketing manager, or solopreneur
- Marketing feels overwhelming or disjointed
- You want a clear, structured way to plan campaigns
- You manage your own promotions or oversee marketing inside a growing organization
- You want to feel confident and in control of your promotional decisions
This is NOT for you if:
- You want an advanced analytics deep-dive
- You want a “done-for-you” consulting service instead of a learning experience
Meet Your Instructor
Petra Dueck, CDP*
Marketing Strategist & Workshop Instructor
Petra specializes in simplifying complex promotional planning for small businesses. With nearly 30 years of combined experience in marketing, design, creative direction, and digital strategy, she brings together the strategic, creative, and technical sides of marketing.
She has led promotional strategy for ecommerce and service-based brands, including her work as Marketing Director for The Victoria Sampler, where she helped drive 3× revenue growth in 2024 through structured, data-informed promotional planning.
Her background includes collaboration with organizations such as: Vancouver Sun, CBC, Canadian Yachting, Housing Federation of BC, KGIC, and others.
Petra breaks down the “why” and “how” of promotion into manageable, actionable steps you can apply immediately.
*Certified Design Professional at DesCan
What Our Students Say
Workshop Registration
Secure Your Spot
Join us live and walk away with a complete plan for your next promotion.
Live Workshop + Toolkit
December 18 @ 11am PST
Everything you need to plan your next campaign.
- Format: Live Online Workshop
- Duration: 1 hour + Q&A
- Includes: 48-page Guide, Planner, Calculators, Campaign Template
- Recording Included
Secure checkout via Eventbrite
Live Workshop + Toolkit
December 30 @ 11am PST
Everything you need to plan your next campaign.
- Format: Live Online Workshop
- Duration: 1 hour + Q&A
- Includes: 48-page Guide, Planner, Calculators, Campaign Template
- Recording Included
Secure checkout via Eventbrite
Frequently Asked Questions
Do I need marketing experience?
No — this workshop is accessible for beginners and small business owners, while still offering strategic frameworks marketers will find valuable.
Will the workshop be recorded?
Yes. You’ll receive the recording afterward. Live attendance is encouraged for the Q&A.
What if I can’t attend live?
You’ll still receive the recording and all toolkit materials.
How is this different from free content online?
Most free content gives you disconnected pieces. This workshop gives you the complete picture — a cohesive system you can implement immediately.
Do I get the materials forever?
Yes. The Guide, spreadsheets, and templates are yours to keep.
Ready to Plan Your Promotions with Confidence?
Stop guessing. Start planning with a structure you can rely on.
REGISTER NOW — $69 (Toolkit Included)