Petra Dueck Design

SEO Services

Search engine optimization built to grow visibility and drive organic traffic

We help organizations increase search visibility through strategic, data-informed SEO audits, content planning, and on-site search engine optimization improvements tailored to their audience and industry.

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Custom SEO Solutions

Every business and website are different—and so is every SEO strategy we build. We specialize in SEO audits and content strategies designed to surface what your ideal customers are already searching for. Whether your goal is higher rankings, more qualified traffic, or content that actually converts, we align your search engine optimization approach with your market and business model.

What sets our approach apart:

  • SEO audit first — uncover on-site issues, ranking barriers, and untapped keyword opportunities
  • Content strategy with intent plan articles, pages, and topic clusters built for how people actually search
  • Tailored recommendations grounded in your business goals, site architecture, and analytics
  • Search optimization that scales structure, metadata, content, and linking strategies aligned to grow with you

Ready to boost your search visibility?

Contact us today for a personalized SEO audit and/or content strategy quote tailored to your website and goals.

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DCD engaged Petra Dueck Design for a Core SEO Audit & Roadmap, focusing on our key products and how we ranked with search engines, including a competitor comparison. The audit was very insightful and comprehensive, delivering actionable steps to improve our rankings and visibility. It was definitely a high-value service more companies should consider to stay relevant in their space.

Ryan Preddy
General Manager, DCD Design & Manufacturing Ltd.

SEO Packages

SEO Audit & Content Strategy Packages

A full-spectrum audit for established businesses ready to level up search visibility. Includes a 90-day prioritized roadmap with tactical and strategic SEO actions.

Core SEO Audit & Roadmap: $2,000

Full-spectrum SEO audit.

  • Technical Scan & Health Check
  • Keyword Performance & Gap Analysis
  • Keyword Research & Recommendations
  • On-Page & Keyword Alignment
  • Link Authority Evaluation
  • Competitive Landscape
  • Executive Summary Report
  • 90-Day Prioritized Roadmap
  • 60-Minute Strategy Call

More details

Book Free Consult

SEO + Content Strategy Suite: $3,000

Strategic content and paid search insights built on SEO.

Book Free Consult

SEO Impact Suite: $4,200

Advanced insights, content alignment, and re-audit support.

Book Free Consult

For Small Businesses

A fast-track SEO audit tailored for smaller businesses that need quick, actionable wins. Ideal for identifying early SEO opportunities without a full-scale engagement.

SEO QuickStart Audit: $750

Fast, focused insights to uncover your biggest SEO wins.

  • Essential Technical Health Check - Pinpoint site speed issues, mobile gaps, and broken links that hurt rankings.
  • Keyword Visibility Snapshot - See how your current keywords stack up—and spot untapped ranking opportunities.
  • Top-5 Keyword On-Page Audit - Audit your top 5 keywords for alignment across titles and meta descriptions.
  • Quick Wins Summary - Get three high-impact fixes you can apply right away.
  • 30-minute strategy call - Walk through the results live, with clear next steps.
Book Free Consult

Core Audit & Roadmap Details

A full-spectrum audit for established businesses ready to level up search visibility. Includes a 90-day prioritized roadmap with tactical and strategic SEO actions.

(See pricing info)

  1. Technical SEO Health Check
    • Full-site crawl to detect broken links, page-speed issues, mobile usability flaws, and indexing errors.
    • Actionable insights to improve crawlability and UX performance.
  2. Keyword & Content Performance
    • Keyword Performance & Gap Analysis: Benchmark rankings vs. top competitors using SEMrush to uncover missed opportunities.
    • On-Page & Keyword Alignment: Audit of title tags, headers, and meta descriptions—optimized against live search data.
    • Keyword Research & Recommendations: Prioritized keyword list with volume, difficulty, and impact ratings (SEO & PPC ready).
  3. Link Authority Evaluation
    • Backlink Profile Review: Identify toxic vs. valuable links and spot outreach opportunities for authority growth.
  4. Competitive Landscape
    • Competitive Benchmarking: See how your top 3–5 rivals are outranking you—discover their advantage.
  5. Strategic Reporting & Support
    • Executive Summary: Clear one-page snapshot of findings and top-priority Quick Wins.
    • Live Review Session: 60-minute strategy call to walk through results and finalize your action plan.

Optional Add-Ons:

Website Content Audit & Strategy: +$1000

Optimize your core pages and plan smarter content.

  • Page-Level Content Quality Audit
  • Keyword & Intent Mapping Review
  • Content Gap & Question Discovery
  • Optimization Recommendations
  • New Content Opportunities
  • 3-Month Editorial Roadmap

Social Media Content Audit & Strategy: +$1200

Turn audience insights into scroll-stopping content.

  • Content Quality & Voice Review
  • Top-Performer Post Analysis
  • SEO-to-Social Messaging Sync
  • Audience Question & Topic Discovery
  • Platform-Specific Strategy Recommendations
  • 90-Day Social Content Roadmap

PPC Forecast Workshop: +$500

Plan ad spend with clarity and conversion in mind.

  • Keyword Planner Setup
  • Volume & Cost Estimates
  • SEMrush Cross-Analysis
  • One-Page Forecast Report

Follow Up SEO Audit: +$800

Measure real progress and refresh your roadmap.

  • Project Preservation
  • Comprehensive Re-Scan
  • Performance Comparison
  • Revised Action Plan

Ongoing Quarterly Audits: +$225/m

Keep your SEO efforts active and on track.

  • Follow-up SEO audit every 3 months.

6-month minimum contract required.

General Disclaimer: All fees are quoted in Canadian Dollars (CAD) and exclude applicable GST/PST/HST. Pricing is valid for 30 days from the date of the quote and is subject to change without notice; final rates and terms will be confirmed in your signed Statement of Work. Monthly service fees are invoiced in advance and due within 15 days (Net 15), with late payments subject to interest. Ongoing services may be cancelled with 30 days' written notice; setup fees are non-refundable. All work is governed by our standard Terms & Conditions.